I always liked Japanese commercials more compared to American commercials for they go straight to the point after a very short demonstration or information about the product. I saw a rice au gratin commercial while I was in Japan that showed a woman eating the rice for about four to five seconds then straight to a picture of the product. In America its a commercial about 20 seconds long on demonstration that sometimes has no true relation that will direct you to the product, then they show the product.  Read more...